Branding And Identity Design

What’s the difference?

There is a lot of difference in branding and design

Brand

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.

Identity

Once you’ve figured out the building blocks of your design, it’s time to work with a designer to bring your brand identity to life and translate who you are as a brand into tangible design assets you can use in your marketing. Your brand identity can be expressed in any number of elements. Depending on the nature of your business, one asset or another may be more or less important. For example, a restaurant should put a lot of thought into their menu and physical space. A digital marketing agency, however, needs to focus more on their website and social media pages

Logo

Your logo plays the most important role on your brand identity. When working with your designer, you want to aim for your logo to tick off the following boxes:

  • Clearly communicates who you are and what you value as a brand;
  • Is visually appealing: simple, clean and uncluttered goes a long way;
  • Is classic, not trendy: the last thing you want is for your logo to go out of style in 6 months;
  • Plays along with your industry’s standards—and if you veer off, do so deliberately;
  • Makes a lasting impression on your audience.

You also want to make sure that your design partner delivers your logo in multiple formats (like a black and white version or multiple sizes) to ensure you always have the logo you need—and that each is in line with your brand identity.

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